Gamers Should Embrace Nintendo’s Mobile Decision
If you’re plugged into gaming news, you may have heard about Nintendo’s big announcement this past week: they’re officially tossing their hat into mobile gaming. It’s not entirely clear when we’ll see the first results of this new business venture—rumors show that the first app should arrive before the end of 2015—or what we can expect to see from said results. However, it’s an exciting bit of news from one of gaming’s oldest names, and it’s something that fans of the big N need to embrace.
That sentiment was driven home in an editorial at Tech Times, where writer Timothy Torres smartly points out that Nintendo is simply looking to drive more attention to their primary products, the Wii U and 3DS. Torres said that the mobile games will serve as “commercials” for the console/handheld titles for which Nintendo is known, such as the much-loved Super Mario, Legend of Zelda, and Mario Kart franchises. To that end, why should anyone worry about having a mobile game based on one of those series? Simply put: they shouldn’t. That’s especially true considering that the president of Nintendo, Satoru Iwata, made the following statement to TIME upon his company’s announcement:
“We have come to the stage where we can say that we will be able to develop and operate software which, in the end, will not hurt the value of Nintendo IP but, rather, will become an opportunity for the great number of people around the world who own smart devices—but do not have interest in dedicated video game hardware—to be interested in Nintendo IP and eventually to become fans of our dedicated game systems.”
In other words, this is simply a way to bring more people to Nintendo’s bread and butter, also known as the aforementioned Wii U and 3DS. Now, if the apps end up being lackluster, it’s understandable that some people will be upset. But for the time being, let’s put some faith in the big N and see where this takes us.
The Timing is Perfect
This decision to branch out into other areas of gaming can only help, and not hurt, Nintendo and their status as one of the big three companies in gaming (the other two being Sony and Microsoft). This is particularly true in considering how the big N has struggled to sell units of its latest console, the Wii U, which finally saw some improvements sales-wise in the second-half of last year. As was written here, Mario Kart 8 played a huge role in that, as did the release of Super Smash Bros for Wii U, Bayonetta 2, and several other notable titles. Even so, Nintendo can get all the help they can get in terms of ramping up their revenue stream at this point. The gaming world does not need another SEGA—or, gulp, Atari—on its hands anytime soon.
It’s also worth noting that Nintendo’s entry into mobile gaming could lead to the company embracing other aspects of the market. Namely, there is the rising real-money gaming niche that is expected to continue growing in the coming years. To that end, there’s really no reason for Nintendo to not get involved in some way, especially considering that other companies of its ilk have done so already. Marvel is one of the bigger names to dive into this portion of the gaming market, which becomes clear in browsing Betfair’s platform. The U.K.-based company has worked closely with developers to create games modeled after the most popular names in comics such as the X-Men, Thor, and many others. Considering those same characters have a plethora of mobile games created in their likeness, it’s fathomable that the same could be done for Nintendo’s most re
cognizable names (Mario, Link, Donkey Kong, etc…). That being stated, it’s merely speculative that they would make such a move, though it wouldn’t be surprising if they want to further increase revenue in the years ahead.